1.
Research the market. Visit your local bookstores. Observe the section where your book would be shelved. Look for names of publishers who publish books similar to yours and might be a possible publisher for your book. Survey your competition. Note how these books are similar to or different from yours. Make sure that you understand WHY your book needs to be published.
2.
Make a list of potential publishers. Read 2001 Writers Market; 2001 The Writers Handbook; The Literary Marketplace; Writers Guide to Book Editors, Publishers, and Literary Agents -2001; or 2001Christian Writers Market Guide. Look up addresses of the publishers you've identified that have a line or imprint suitable for your book. Obtain the name of the appropriate editor to submit to. If you submit to nobody, it will go to nobody and land in the slush pile graveyard.
3.
Get latest catalogs and submission guidelines. Request a current catalog and writer's guidelines for whatever type of book you want to submit (i.e. children's, academic, fiction, nonfiction, etc. Some publishers have separate writer's guidelines for each category, others have just one Guideline sheet. Send SASE. Never phone! Some guidelines are now available via the Internet.
4.
Write a sizzling query letter. Initiate contact by sending a query letter (two pages maximum) describing your work and encouraging the editor to request it. This is your sales pitch, your door-opener. According to one agent, "In addition to the letter, its okay to include a resume/bio that highlights any writing credits or relevant professional credentials; a brief summary (2-3 pages) if the book is nonfiction, or a brief synopsis if it’s fiction; and promotional materials. Be careful: At this stage your aim is merely to whet the editor's appetite; you don't want to cause
information overload. "Less is more." If you have secured BIG NAME endorsements, Television or Radio Talk Show invitations, this is the time to mention them. (Writers Guide to Books Editors... 1998-1999, Herman, Prima)
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